Echo family with Alexa+ experience.

Introducing Alexa+, the next generation of Alexa

Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.

Alexa simplifies your everyday.

Alexa seamlessly integrates into your daily life, making routine tasks easier and more convenient. With just a simple voice command, you can control your smart home, get information, shop, stay connected, or manage your schedule—whether you're at home or on the go. Alexa allows you to effortlessly voice-control your world. Customers have purchased over half a billion Alexa-enabled devices and interact with Alexa tens of millions of times every hour.

Some of our devices and services

  • With Echo devices, easily access Alexa at home or on-the-go. Just ask to listen to your favorite playlist, control your smart home devices, and get information from a suite of Alexa-enabled devices, including Echo, Echo Dot, Echo spot, Echo Pop, or Echo Studio. Devices like Echo Show and Echo Hub combine voice capabilities with on-screen glanceable information to easily view things like the family calendar, reminders, trending news, or photos. Plus, take Alexa with you anywhere with Echo Frames, Echo Auto, and Echo Buds.
  • Fire Tablets are built for entertainment, connection, and productivity. Choose a Fire 7, Fire HD 8, Fire HD 8 Plus, Fire HD 10, or Fire Max 11 and enjoy millions of movies, TV episodes, games, apps, eBooks, and songs at home or on the go. Plus, just ask Alexa to watch a video, get the news, or make a video call. For a kid-friendly experience, try the Fire Kids Tablets, which include award-winning parental controls that encourage learning before play.
  • Kindle devices provide a sanctuary reading experience with no distractions. Choose from the Kindle, Kindle Paperwhite, Kindle Colorsoft, or Kindle Scribe. Each includes a glare-free display with laser-quality text that’s easy to read and a battery that lasts weeks, plus instant access to the world’s best eBook store. For a kid-friendly reading experience, try Kindle Kids and Kindle Paperwhite Kids.
  • Easily stream the best in entertainment with Alexa voice controls, a powerful, personalized recommendation engine, and integrated smart home controls—all in a content-forward experience. Fire TV offers a range of devices to customers globally, from portable options like Fire TV Stick HD and Fire TV Stick 4K Max to far-field enabled devices like the Fire TV Cube and Fire TV Omni Mini-LED Series smart TV, which allow you to control your TV hands-free. The Fire TV Soundbar Plus Series upgrades the home theater experience by delivering immersive, premium audio in a way that is simple, accessible, and customizable.
  • Ring is on a mission to keep people close to what's important—helping our customers connect with the places, people and things that matter to them. From the first-ever video doorbell to the award-winning Ring Alarm and Ring Alarm Pro systems, Ring’s smart home security product line offers users affordable, innovative options for their homes and businesses. No matter what customers are looking for, Ring has a variety of devices, services, and features to meet a wide range of security needs.
  • Blink delivers peace of mind through affordable, easy-to-use smart home security products designed for every home. Armed with two-way audio, HD video, motion detection, a powerful battery life, Alexa, and more, Blink products let you see, hear, and speak to people and pets right from your smartphone. From indoor and outdoor cameras to Video Doorbell, Blink products help you protect what matters most.
  • eero was founded to make wifi and networking the way they should be—fast, reliable, secure, and built for the future. After introducing the first home mesh wifi system, eero is known for award-winning hardware and software and continues to create connectivity solutions for individuals, businesses, communities, and service providers.
  • Amazon Luna is a cloud gaming service that lets you play games on devices you already own. Luna is supported on Fire TV, Fire tablets, Windows PC, Chromebooks, and Mac devices and with web apps on iPhones, iPads, and Android phones. Players can enjoy high quality, immersive games without lengthy downloads or updates, expensive hardware, or complicated configuration. Users can subscribe to channels including Luna+, Family Channel, and Ubisoft+ channel, with more channels, games, and features added regularly.
  • Zoox, an independent subsidiary of Amazon, was founded to make personal transportation safer, cleaner, and more enjoyable—for everyone. To achieve that goal, the team created a whole new form of transportation. Zoox will provide mobility-as-a-service in dense urban environments. We will handle the driving, charging, maintenance, and upgrades for our fleet of vehicles; the rider will simply pay for the service. We are focused on testing on private and public roads as we move towards launching the first Zoox ride-hailing service.
Project Kuiper rocket launch.

Project Kuiper

Project Kuiper will deploy and operate a constellation of satellites in low Earth orbit to provide fast, reliable broadband to customers and communities around the world. We’re investing billions of dollars to deliver on our vision for the project, driving new infrastructure development and supporting thousands of suppliers and highly skilled jobs.

Privacy is foundational to how we design all of our devices and services at Amazon.

Our highest priorities are keeping customers’ information safe, providing customers with transparency and control, and making privacy controls incredibly easy to use and understand. Alexa and Echo devices are built with multiple layers of privacy protection, from microphone and camera controls to the ability to view and delete your voice recordings. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub.
Family sits on deck while viewing Fire tablet.

Family Digital Well-Being

We are committed to developing products and services designed to help parents and guardians navigate their families through an ever-changing digital landscape.

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