A photo of two Compac Industries employees observing material in a factory.

10 things to know about Amazon’s 2023 Small Business Empowerment Report

More than 60% of sales in Amazon’s store are from independent sellers—and almost all of those are small and medium-sized businesses.

Small and medium businesses (SMBs) selling in Amazon’s online stores come from every state in the U.S., and more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium businesses can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.

Supporting sellers

Collage of different small business owners holding their products that are available to purchase in Amazon stores.

Small businesses, thriving communities

Stay informed with the latest insights related to independent sellers at sellingpartners.aboutamazon.com.