Shop women-owned small businesses to shop in Amazon’s store

At Amazon, we celebrate the remarkable achievements of women entrepreneurs who are transforming industries and building thriving businesses. Our women-owned storefront, which can also be found on the Support Small page all year long, is a dedicated space where customers can discover and support these innovative founders—making it easier than ever to shop with purpose.

Customers can shop women-owned businesses in Amazon’s store on International Women’s Day, during Women’s History Month, and all year long, and we’re honored to offer products from innovative founders who are making a difference in their communities.

Meet five of the many incredible entrepreneurs who sell in Amazon’s store, and learn about their journeys to building their thriving companies.

1818 Farms—Mooresville, Alabama

Woman holding gift basket with farm products, wearing denim shirt and 1818 Farms t-shirt

After her 8-year-old son fell in love with petting zoos, Natasha McCrary decided to lease a farm in Mooresville, Alabama where she could raise a few animals and maintain a garden. What began as a family farm in 2012 has since flourished into 1818 Farms, a bath, beauty, and fashion business leveraging seasonal and local ingredients from the farm. The farm is now home to a variety of animal residents and over 15,000 flowers that are used in McCrary’s handcrafted products, ranging from face serums and creams to botanically dyed scarves. Beyond producing artisanal products, McCrary fosters community and educates the public on the value of self-sufficiency through inviting locals and visitors to her farm to participate in workshops, events, and tours.

“I have been a proud seller in Amazon’s store since 2017. Offering our handcrafted products on Amazon Handmade has played a key role in growing our online presence, which helps us stand apart by curating high-quality, artisan-made products that customers can trust.” —Natasha McCrary, founder, 1818 Farms

Shop 1818 Farms

Be Rooted—Atlanta, Georgia

Woman working on colorful vision board with books and wine

After a decade of experience in retail, Jasmin Foster founded Be Rooted in 2020 to create a space where women of color could see themselves represented in beautifully designed journals, planners, and notebooks. With each gold-foiled journal and soft-touch matte notebook, Be Rooted invites customers to explore their inner muse and embrace their authentic selves. Each design incorporates culture and representation to inspire and empower customers. Foster is also committed to serving her community and inspiring future generations through partnering with organizations like the Loveland Foundation or donating her products to disadvantaged school districts.

“Being in Amazon’s store has allowed me to introduce Be Rooted to thousands of new customers. With Amazon Prime shipping delivery, my customers can trust that they will receive their products fast and on time for all their life happenings.” —Jasmin Foster, CEO and founder, Be Rooted

Shop Be Rooted

Ezra Coffee—Houston, Texas

Jessica Taylor’s love for coffee began in her grandparents’ kitchen in rural Arkansas. Inspired by her sister’s allergies to dairy, soy, and nuts, she began crafting Ezra Coffee’s mixed-origin, naturally flavored blends in 2021. Drawing from Taylor’s deep passion for storytelling as a former educator, heritage is infused in every aspect of the brand, from carefully naming blends after significant historical figures to the distinctive packaging. Beyond serving exceptional coffee, Ezra Coffee demonstrates its commitment to community through various initiatives, including donating unsold products to organizations like the Salvation Army and providing valuable research opportunities to college students.

“Amazon has shown me the power of partnership. The Fulfillment by Amazon program allows us to focus on other aspects of our business while still supporting our customers, helping us grow further than we ever could have alone. The tools, courses, and services Amazon provides have challenged us to think differently about how we do business, pushing us toward even greater success.” —Jessica Taylor, CEO, Ezra Coffee

Shop Ezra Coffee

Jilly Bing—San Francisco, California

Mother and daughter bonding with toys on a cozy chair

The idea for Jilly Bing was born when Elenor Mak’s search for a doll resembling her daughter mirrored her own childhood struggle to find toys that reflected her Asian American identity. This personal experience inspired her to create Jilly Bing, a line of Asian American dolls dedicated to breaking stereotypes and authentically representing Asian American children and their culture. Jilly, the company’s flagship doll strives to be a resource for parents teaching children about Asian holidays, food, and languages.

“As a small, mom-run business, selling our products in Amazon’s store has allowed me to share the Jilly Doll and our company’s mission with more families than ever imagined.” —Elenor Mak, founder, Jilly Bing

Shop Jilly Bing

ROAM LOUD—Providence, Rhode Island

Clothing alteration scene with customer in workout attire and tailor making adjustments

“Live a life of freedom” is more than just a motto for Toyin Omisore—it’s the foundation of her activewear company, ROAM LOUD. Inspired by her maternal grandmother and lineage of Liberian-Nigerian American women, Omisore transformed their lessons of perseverance into a thriving brand that supports women’s health and wellness. Through ROAM LOUD, Omisore aims to inspire her customers to dream big, navigate the world boldly, and move through the world on their own terms.

“Amazon has provided ROAM LOUD with quick and seamless access to shoppers looking for premium activewear. It allows us to be part of a larger store, making it easier for customers to discover and shop our apparel alongside other brands they love.” —Toyin Omisore, founder and e-commerce strategist, ROAM LOUD

Shop ROAM LOUD

Check out the women-owned business page in Amazon’s store to shop and explore more women-owned small businesses, including Humble Chic NY, Lick You Silly, and Pinwheel Crafts.

All year long, customers can shop the women-owned small-business section through Amazon’s Support Small page and look for the Small Business badge throughout Amazon’s store to shop and discover products sold by small businesses.