Black History Month: How to shop from Black-owned businesses on Amazon

This Black History Month—and all year long—we celebrate the Black-owned businesses that sell in Amazon’s store and the countless reasons why “Black is Remarkable” via the Buy Black store, where customers can browse the gift guide, shop products, and discover inspirational businesses behind their success. Amazon makes it easy for customers to shop with purpose and support local communities, especially with the Black-Owned Business badge and Small Business badge on product detail pages.

There are many impactful Black-owned small businesses that sell in Amazon’s store and contribute to the wide selection of unique products offered to customers—here are four you can support this month:

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Golde – Albany, NY

CEO and Co-founder of Golde showcasing product line

CEO and Co-Founder Trinity Mouzon Wofford and her partner Issey concocted the first batch of turmeric blends in their one-bedroom Brooklyn apartment in 2017. Golde started with a single product: the Original Turmeric Latte Blend. Since then, Golde has grown to a small but mighty team with a variety of wellness products, including pure matcha, matcha-making accessories, and skin care like the Papaya Bright Face Mask. Golde aims to make wellness accessible and fun for all, empowering individuals to feel like the best version of themselves with a product that fits seamlessly into their lifestyle. Amazon has been a powerful growth channel for Golde, connecting the small business with millions of new potential customers every day.

PuffCuff – Atlanta, GA

Founder of PuffCuff posing elegantly in white one-shoulder top

When Ceata Lash made the personal transition from relaxed to natural hair, she quickly noticed that most hair accessories were designed for straight, fine hair. She created PuffCuff in 2013 with a mission to bring inclusivity to the hair tool industry, creating a product specifically for thick, curly, and textured hair that comfortably holds it securely in place without pain or damage. Inspired by a hair clip her mother and grandmother used, Lash launched PuffCuff in February 2014 on Amazon, which has played a pivotal role in introducing the products to an even larger audience.

River Birch Candles – Dallas, TX

Founders of River Birch Candles working on their products

High school sweethearts Shane and Erica Washington launched River Birch Candles shortly after their 2018 wedding. Named after the strong and enduring river birch tree, their brand reflects a commitment to quality. Each candle is carefully crafted to ensure a long-lasting burn and a captivating fragrance. Today, River Birch Candles boasts an impressive range of 30 vessel options and over 100 unique scents, bridging both B2B and direct-to-consumer and offering tailored solutions to a wide range of clients and individual consumers with their high-quality products.

The Lip Bar – Detroit, MI

Founder and CEO of The Lip Bar posing against bright pink background

Recognizing the beauty industry’s lack of diversity and non-toxic offerings, Founder and CEO Melissa Butler transitioned from Wall Street broker to entrepreneur. Turning her frustration into passion, Butler took to her Brooklyn kitchen and began concocting vibrant shades of vegan lipstick. Since then, she’s grown The Lip Bar beyond lips to an extensive line of award-winning, maximum-impact, minimal-effort beauty must-haves for all. The Lip Bar’s mission is to make makeup effortless with products designed to be easy to use, and selling in Amazon’s store helps ensure customers can easily find and order their products.

During Black History Month, and all year round, it’s easier than ever for customers to discover, shop, and support Black-owned businesses and celebrate Black culture.

More than 60% of sales in Amazon’s store come from independent sellers—most of which are small and medium-sized businesses—and we aim to empower Black-owned businesses by making it easy for customers to shop their products.