Key takeaways
- Prime Day 2026 takes place from June 23 to 26, exclusively for Prime members.
- The event features millions of deals across categories like electronics, fashion, beauty, home, kitchen, and groceries.
- Members can prepare now by setting up deal alerts with Alexa for Shopping and adding items to their lists.
Prime provides the best value because it bundles savings, convenience, and entertainment, all into a single membership. And with Amazon’s annual Prime Day event happening June 23-26, Prime members have access to amazing deals on products from top national brands and small business sellers across categories—from clothing and beauty to kitchen, home, and electronics. Here's everything you need to know about Amazon's biggest Prime-exclusive shopping event of the year.
What is Prime Day?
Amazon Prime Day is a sale event exclusively for Prime members. Typically held in the summer, Prime Day features exclusive deals on a variety of products and brands across popular product categories.
When does Amazon Prime Day 2026 take place?
Prime Day will take place from Tuesday, June 23 to Friday, June 26.
When does Prime Day 2026 begin?
Prime Day deals start on Tuesday, June 23, at 12:01 a.m. Pacific Time (3:01 a.m. Eastern Time).
When does Prime Day 2026 end?
Prime Day 2026 ends on Friday, June 23, at 11:59 p.m. Pacific Time (or 2:59 a.m. Eastern Time on Saturday, June 26). The event gives Prime members four days to get exclusive sales and savings.
Do Prime Day deals change daily?
Yes, there are new Prime Day deals each day of the event. New deals also drop as often as every five minutes during select periods throughout the event.
What is the history of Prime Day?
Prime Day was created by Amazon as a way to celebrate Prime members. The first Prime Day event came to life on Amazon’s 20th birthday on July 15, 2015. Learn more about the history of Prime Day.
Are early deals available for Prime Day 2026?
Yes! Prime members can start saving now with early deals across devices, groceries, fashion, beauty, and more before Prime Day kicks off June 23. See the best early deals.
How can I get Prime Day 2026 deals and savings?
Amazon Prime Day offers some of the best deals of the year with sales and offers on top brands and products. If you haven't already signed up, be sure to join Prime or start a free trial to participate in Prime Day deals. Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day.
Some additional ways to get the best Prime Day deals include:
- Get the newsletter: If you’re already a Prime member and have chosen to opt-in to receiving emails, look out for the Prime Insider newsletter in your inbox to keep up with the growing list of member benefits and find updates on deals and events.
- Set a reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the deals event begins.
- Set up deals and price alerts, and auto-buy: Create deal alerts to track deals for specific product needs—like "Alert me to deals on headphones with noise cancellation.” You’ll receive daily updates when new matching deals become available. If you know exactly what you want, set a target price on any specific item and get notified when the price drops—or turn on auto-buy and Alexa will automatically purchase it when it hits your price target.
What will be on sale during Amazon Prime Day?
Prime members around the world will have exclusive access to shop millions of deals this Prime Day, including some of our lowest prices of the year so far on select products from a variety of top brands.
How can I find the best Amazon Prime Day 2026 deals?
Get the best deals during Prime Day 2026 by bookmarking our Amazon Prime Day 2026 hub and signing up for the Amazon News newsletter, so you don’t miss a thing on Prime Day and beyond.
Do you need to be a Prime member to shop the Prime Day 2026 sale?
Yes, you must be a Prime member in order to take advantage of all the savings on Prime Day. You can start a free 30-day trial before Prime Day starts, or sign up directly for a full membership. Amazon ensures Prime is accessible by offering discounted memberships available to higher education students and young adults ages 18-24 with Prime for Young Adults, as well as qualifying government assistance recipients and income-verified customers with Prime Access.
Will deals be available after Amazon Prime Day ends?
Yes, you can get discounts even after Prime Day ends. Every day, there are thousands of exclusive-to-Prime-members sales and deals on items across the Amazon store.
What countries participate in Prime Day?
Prime Day 2026 will take place in June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom, and the United States. Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.
What is Prime?
Prime is a service from Amazon that combines savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.
How much does an Amazon Prime membership cost?
In the U.S., a Prime membership costs $14.99 per month or $139 per year. You can also start a free 30-day trial of Prime if eligible. Learn more information about Prime, including discounted memberships.
What are the benefits of an Amazon Prime membership?
In the U.S., Prime includes free, fast delivery, unlimited access to Amazon’s award-winning movies and series with Prime Video, 100 million songs in shuffle mode and the most ad-free top podcasts available in the Amazon Music app with Amazon Music, access to an evolving library of more than 50 games with Amazon Luna, a broad selection of popular eBooks, audiobooks, comics, and manga at no extra cost, unlimited photo storage with Amazon Photos, grocery savings and convenience with free Same-Day Delivery on Amazon.com on orders over $25 in most areas, a wide selection of high-quality and low-priced grocery products and exclusive savings through Amazon Fresh and Whole Foods Market, and incredible savings with Prime Day. Prime members even receive fast, free delivery on prescriptions from Amazon Pharmacy and prescription savings at more than 60,000 participating pharmacies in the U.S. Explore more Prime benefits you might not know about.
How do you sign up for a Prime membership before Prime Day 2026?
Are there discounted Prime memberships?
Amazon offers two discounted memberships to ensure people in all stages of life can experience Prime’s unparalleled value, including world-class customer service, exclusive savings, expansive selection, convenience, and quality digital entertainment.
- Prime for Young Adults: Higher education students and 18- to 24-year-olds can try a six-month $0 trial, then pay $7.49/month or $69/year. During Prime Day, members earn an exclusive 10% cash back on eligible deals across beauty, apparel, PCs, electronics, and personal care. Sign up at amazon.com/youngadult.
- Prime Access: Qualifying government-assistance recipients and income-verified customers can try Prime free for 30 days, then pay $6.99/month.
