Whether you're a photography enthusiast who always wants the best new gear, a golfer hooked on the latest equipment, a music lover who enjoys fresh merch from your favorite artists, or a football fan looking for new gameday gear, staying on top of new products related to your interests can sometimes feel like a part-time job. Enter Amazon’s newest AI-powered feature, Interests, which transforms how you discover and shop for products related to your passions by constantly checking new inventory that’s been added to Amazon’s vast online store to help you quickly and easily find new items you might want.
With Interests, you can create personalized shopping prompts tailored to your interests, price limits, and preferences, from mainstream to niche, using everyday language. Simply describe what you're looking for, from "Model building kits and accessories for hobbyist engineers and designers” or “Brewing tools and gadgets for coffee lovers” to “The latest pickleball gear and accessories.” You can also use longer prompts to hone in on specific needs like “I'm looking for wall art to decorate my home. I want something abstract or modern made of black metal, not canvas. Maybe a geometric design, minimalist piece. I'm into industrial-style decor that makes a statement -nothing too traditional or painted.” Once you've created your prompt, Interests will do the work for you, continuously scanning Amazon’s store and proactively notifying you about newly available and relevant products, restocks, and deals that align with your interests.
Interests is currently available to a small subset of U.S. customers in our U.S. app (iOS and Android) and mobile website, and we look forward to rolling it out to the rest of U.S. customers in the coming months. You’ll know if you have the Interests feature if you see “Interests” when you tap the “Me” tab in the Amazon Shopping app.
How to use Interests
1. Opening Interests: Open the Amazon Shopping app and tap the 'Me' tab, then tap the ‘Interests’ button.
2. Create new Interests: On the Interests page, tap the ‘Get Started’ button and enter a detailed description of what you're looking for, such as "Innovative kitchen tools and cookbooks to level up my cooking.” These descriptive prompts allow Interests to surface the products that best match your specific shopping needs. You can create multiple prompts for your different Interests and needs.
3. Let Interests do the work behind the scenes: Once your Interest Prompt is created it will auto-save, and you will see updates when new items matching your Interest prompt are available via the ‘Interests’ button and widget in the ‘Me’ tab, as well as via the Homepage feed.
4. Update your Interests prompt: On the Interests page, find the Interests prompt you would like and tap the ‘pencil’ icon to edit your prompt to better describe the products you are looking for. You can describe product features such as color or material, or the price range you are interested in. For example, you could edit “I am looking for feminine energy and aesthetic in home décor” and add “Something that is romantic, soft, delicate and playful or cottage-like whimsy home goods, under $100”. Once done, press “Update” to save your changes and see the results.
How Interests works
Interests uses large language models (LLMs) to automatically translate everyday language into queries and attributes that traditional search engines can process and turn into product recommendations. For example, for "travel-friendly skincare products from premium brands," Interests utilizes the LLM’s world knowledge to translate “premium brands” into specific brands in the skincare category to make relevant recommendations. Interests works around the clock to find any new items that match your prompt, and it notifies you on any noteworthy updates.
Continuing to make shopping faster, easier, and more enjoyable with AI
Interests is one of the many ways we’re using AI to make shopping faster, easier, and more fun. Amazon is innovating in generative AI capabilities like Rufus, AI Shopping Guides, and review highlights that simplify product discovery and evaluation, automate finding new products, and build shopping confidence. We’ll continue to look for ways to enhance our shopping experience, making it more convenient and enjoyable for customers.
