August 21, 2024: This article has been updated to reflect the new annual plan for Amazon’s grocery delivery subscription benefit exclusive to Prime members, and expansion of the discounted monthly grocery delivery subscription to all Prime Access members.
In April 2024, Amazon launched a new monthly grocery delivery subscription benefit to Prime members and customers with a registered EBT (Electronic Benefit Transfer) card in over 3,500 cities and towns across the U.S.
At $9.99 per month for Prime members, this subscription—which pays for itself after just one delivery order per month—offers unlimited grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market, and a variety of local grocery and specialty retailers on Amazon.com, and even more convenient delivery and pickup options. At launch, customers with a registered EBT card with or without Prime Access could also experience the same grocery subscription benefits without a Prime membership at just $4.99 per month.
Since launch, we continue to see strong sign-ups for the grocery subscription and a positive customer response. Customers see immediate value in the subscription as it saves them money on grocery delivery fees and makes their grocery shopping experience more convenient. Building off this positive customer response, Amazon is offering Prime members an annual plan of $99.99 per year that provides even greater savings on grocery delivery. Prime members have the opportunity to get two months free if they sign up for the annual plan. This new annual plan allows Prime members to choose the grocery delivery subscription benefit that best fits their needs and budget. The monthly option offers Prime members flexibility and lower upfront costs, while the annual plan offers the best savings. Both options offer Prime members exceptional value on grocery delivery from Amazon, and even more convenient delivery and pickup options.
We have many different customers with many different needs, and we want to save all of them time and money so they can focus on what matters most. In line with this, Amazon is expanding affordable grocery delivery access to even more households by making our discounted monthly grocery delivery subscription of $4.99 available to all Prime Access members, regardless of their qualifying form of government assistance. This saves Prime Access customers $60 on a grocery delivery subscription compared to the monthly option for Prime members. What is Prime Access? Prime Access is Prime’s discounted membership program for qualifying government assistance recipients. Eligible customers in the U.S. who sign up for Prime Access get all the benefits of a regular Prime membership at 50% of the cost.
With the grocery delivery subscription, customers can shop national name brands and delicious organic and natural foods as often as they need, when they need it, and have items delivered to their door quickly. The subscription includes one-hour delivery windows at no extra cost where available, unlimited free 30-minute pickup on orders of any size, priority access to Recurring Reservations for a weekly grocery order, as well as unlimited delivery on $35+ orders from local grocery and specialty retailers like Cardenas Markets, Save Mart, Rite Aid, Pet Food Express, and Mission Wine & Spirits. A free 30-day trial is available to all customers so they can see how this grocery delivery subscription works for them.
Whether ordering delivery or pickup, this new grocery benefit will save customers even more time and money on our vast selection of nearly 100,000 grocery items. Here are the details:
- For either a $9.99 monthly fee or $99.99 annual fee, Prime members in more than 3,500 cities and towns across the U.S. have access to unlimited grocery delivery on orders over $35 from Whole Foods Market, Amazon Fresh, and the variety of local grocery and specialty retailers available on Amazon.com. Prime members who subscribe to the grocery delivery subscription benefit will also continue to enjoy exclusive savings in Amazon Fresh and Whole Foods Market stores—on top of all the other savings, convenience, and entertainment that come with Prime—in one single membership.
- As part of Amazon's work to help low-income customers more affordably shop for groceries, all Prime Access members, regardless of their qualifying form of government assistance, can receive a discounted grocery delivery subscription of $4.99 per month. This discounted grocery subscription is also available to customers with a registered EBT card.
- Subscribers will also have access to unlimited delivery for orders over $35 from local grocery and specialty retailers like Cardenas Markets, Save Mart, Rite Aid, Pet Food Express, Mission Wine & Spirits, and more where available.
- Grocery delivery subscribers receive convenient delivery and pickup time slots for grocery orders from Whole Foods Market and Amazon Fresh. This includes one-hour delivery windows at no extra cost where available, unlimited free 30-minute pickup on orders of any size, and priority access to Recurring Reservations for their weekly grocery order.
- The subscription pays for itself in as little as one delivery order per month from Whole Foods Market, or one delivery order per month from Amazon Fresh for under $50.
Prime members, Prime Access members, and customers with a registered EBT card can learn more about how Amazon is making grocery shopping easier, faster, and more affordable through the grocery subscription benefit, and sign up here.
Prime members who shop at Amazon Fresh and Whole Foods Market can also score exclusive deals both online and in-store. Eligible Prime members can earn unlimited 5% back on their purchases when using their Prime Visa online at Amazon.com, or when shopping online or in-store at Amazon Fresh and Whole Foods Market.
Amazon is continually innovating to build a best-in-class grocery shopping experience, whether in store or online, grounded in the values Amazon is known for: price, selection, and convenience. With our portfolio of stores, including Whole Foods Market, Amazon Fresh, and Amazon Go, we offer a broad range of brands and shopping options for all customers—with extra benefits for Prime members. In addition to our own stores, we partner with grocery and specialty retailers globally, enabling customers to order delivery from their favorite stores through Amazon’s website.
