What is Amazon Kids+? Everything parents need to know

Key takeaways

Kids+ offers thousands of ad-free apps, books, videos, games, and audio for kids ages 3–12.
Every game is fully unlocked with no in-game purchases or surprise charges.
Kids+ is now available in nine countries, including France, Italy, Spain, and Mexico.

For many parents, giving kids access to the digital world can feel a little intimidating. This is why Amazon worked hard to create a digital environment that’s safe, entertaining, and educational.

Amazon Kids devices and services are designed for your kids to learn and grow, while you customize and participate in their discovery and development. To help with that, every Amazon Kids device comes with a subscription to Kids+.

What is Kids+?

Kids+ is the only kid-focused content service with thousands of ad-free and age-appropriate apps, books, videos, games, audio, music, and Alexa Skills, from trusted brands like Disney, Nickelodeon, Marvel, LEGO, Sesame Street, Khan Academy Kids, Sago Mini World, and PBS Kids. Kids+ subscription content is geared toward kids ages 3–12, meeting them wherever they are and growing right along with them.

The most trusted names in kids' education are built right into Kids+. There's no extra cost and no paywalls—just proven programs that make the lessons stick. Games come fully unlocked with no in-game purchases, so kids can focus on playing and learning without surprise charges.

“We’re constantly refreshing our catalog and making sure that we keep delivering new titles that keep kids really excited,” said Jon Lyon, who leads the content and business development teams at Kids+.

Lyon adds that the frequently updated content is designed to grow with kids, letting them follow their own curiosity. As a dad to a 9-year-old, he knows it’s important to ensure his daughter has access to inspiring and educational content that can feed her growing curiosity. Through Kids+, she can explore her current passion—frogs—by reading books from National Geographic, watching videos about frogs in South America, or getting inspired to go search for frogs outside.

There are no ads, and the safe web browser means kids can follow their curiosity without stumbling on inappropriate content or social media.

Every Amazon Kids device comes with a 12-month Kids+ subscription, and ongoing subscriptions start at $7.99 per month for Prime members ($8.99 for non–Prime customers). Families can benefit from the same Kids+ subscription across any compatible Amazon tablet, Kindle, Fire TV, or Echo device.

What kind of content can I expect to see on Kids+?

Kids+ learning comes in every format, from apps and videos to books and audio, so kids take it in whatever way works for them. Little ones can build early literacy, math, and social-emotional skills through Khan Academy Kids, while older kids can dive into biographies of historical figures—from King Tut to Malala—with National Geographic Kids. For those who learn best through play, Sago Mini World offers open-ended experiences built by child development experts (kids just think it's fun). There's content for exploring STEM—from first counting to first coding—as well as DIY videos, how-to books, and projects that get kids building in real life.

Kids+ is packed with hundreds of games, from first puzzles to deep adventures, with new ones added all the time. Every game is fully unlocked from day one, with no in-game purchases or surprise charges. Younger kids can play letter and number games on their own, while older kids can take on strategy games that reward planning and patience, or jump into open-ended worlds where they design, build, and explore at their own pace.

Kids+ also offers an extensive content subscription for kids that brings together Disney books, games, and hundreds of ad-free episodes from popular series on one platform, like Mickey Mouse Mixed-Up Adventures, Tangled: The Series, Marvel’s Avengers Assemble, and Ultimate Spider-Man, as well as Kids+ Originals like Blippi’s Treehouse, Hello Kitty: Super Style!, and Angry Birds Mystery Island.

“The real magic of Kids+ is watching kids explore and find content they love on their own,” says Aaron Berman, head of Originals for Kids+. “We’ve built this safe space where they can follow their curiosity and discover new interests—it’s like giving them their own digital playground with guardrails.”

Kids+ also includes audiobooks from Audible—from beloved favorites to timeless classics—and with Stories with Alexa, kids can suggest characters that Alexa turns into unique narrated stories (available with Alexa+). When it's time to wind down, Kids+ has that covered too. Sleep Studio, a Kids+ exclusive, provides bedtime playlists filled with calming songs, sounds, and stories from wellness partners Calm and Moshi.

How does the Parent Dashboard work?

An image of Amazon's Parent Dashboard on a phone screen with miscellaneous kids devices around it on a purple background.

Beyond the subscription, Amazon’s Parent Dashboard lets parents or guardians create profiles for up to four children. From a browser or mobile app, they can configure settings, set screen-time limits, monitor their child’s activities, and find age-appropriate books, apps, games, videos, Alexa Skills, and other content. It’s designed to keep parents informed, not intrusive.

For Lyon, Parent Dashboard is like a set of training wheels that can be adjusted as his daughter becomes more capable of self-regulating her screen time and the content she browses.

“Our platform does a really good job of giving parents tools to easily adjust with each new level of independence,” Lyon said.

The goal of the Parent Dashboard is to help your child build up their critical-thinking skills, so they can make appropriate decisions as they mature. Eventually, children will be equipped with the critical-thinking skills they need to make their own decisions regarding appropriate content and screen time. Through frequent family conversations around screen time, Lyon is helping his daughter learn to recognize herself when it’s time to go run around outside.

What is Amazon Family Trust?

Mother and son view Amazon Fire tablet together on couch.

Whether kids are digging in a virtual sandbox or swimming in information about frogs, Amazon’s Family Trust team works with parents and experts to ensure kids stay safe online.

“If you talk to any parent, there is nothing more important in their world than the health and wellness of their children,” says Catherine Teitelbaum, head of Family Trust for Amazon Kids. “This is in the front of our minds as we develop all our products.”

Through Amazon’s Family Digital Well-Being Hub, Family Trust provides parents and guardians with the resources they need to learn about Amazon digital devices and content, and how to safely navigate the digital world.

Kids+ is available in Canada, Germany, Japan, the UK, France, Italy, Spain, Mexico, and the U.S. Kids and families can use Kids+ across compatible Echo, Amazon Tablet, Fire TV, and Kindle devices. Amazon Kids devices come with an included subscription (terms apply).

Update: This article was originally published on August 28, 2023. It was updated on October 22, 2026, with new information regarding expanded international availability, new content partners and features, and updated subscription details.