Introducing Alexa+: skills, cost, and availability

UPDATE: This article was originally published February 26, 2025. It was updated on July 21, 2026 to reflect new availability and features.

Key takeaways

Alexa+ is our next-generation assistant powered by generative AI.
Alexa+ can connect with products and services from Philips Hue, Uber Eats, OpenTable, Spotify, and much more.
Customers can also access Alexa+ via Alexa.com and the Alexa mobile app.

We’re excited to introduce Alexa+, our next-generation assistant powered by generative AI. Alexa+ is more conversational, smarter, personalized—and she helps you get things done. She keeps you entertained, helps you learn, keeps you organized, summarizes complex topics, and can converse about virtually anything. Alexa+ can help manage your home, make reservations, and help you track, discover, and enjoy new artists. She can also help you search, find or buy virtually any item online, and make useful suggestions based on your interests. Alexa+ does all this and more—all you have to do is ask.

Conversations with Alexa+ feel expansive and natural. Whether you’re speaking in half-formed thoughts, using colloquial expressions, or exploring complex ideas, Alexa+ understands what you mean, and responds like a trusted assistant. It feels less like interacting with technology, and more like engaging with an insightful friend.

Customers can even tailor how Alexa responds. Four distinct personality styles—Brief, Chill, Sweet, Sassy—shape her tone without changing her capabilities. So whether you want razor-sharp wit and playful sarcasm, or you'd rather she cuts straight to the point with no-nonsense efficiency, there's a style for you.

What can Alexa+ do?

At the foundation of Alexa’s state-of-the-art architecture are powerful large language models (LLMs) available on Amazon Bedrock, but that’s just the start. Alexa+ is designed to take action, and is able to orchestrate across tens of thousands of services and devices—which, to our knowledge, has never been done at this scale. To achieve this, we created a concept called “experts”—groups of systems, capabilities, APIs, and instructions that accomplish specific types of tasks for customers.

With these experts, Alexa+ can control your smart home with products from Philips Hue, Roborock, and more; make reservations or appointments with OpenTable and Vagaro; explore discographies and play music from providers including Amazon Music, Spotify, Apple Music, and iHeartRadio; order groceries from Amazon Fresh and Whole Foods Market; order food delivery from Grubhub and Uber Eats; remind you when tickets go on sale on Ticketmaster; and even create AI-generated podcast episodes on any topic, ready to listen wherever you are.

Alexa+ also introduces agentic capabilities, which will enable Alexa to navigate the internet in a self-directed way to complete tasks on your behalf, behind the scenes. Let’s say you need to get your oven fixed—Alexa+ will be able to navigate the web, use Thumbtack to discover the relevant service provider, authenticate, arrange the repair, and come back to tell you it’s done—there’s no need to supervise or intervene.

Alexa+ is personalized to you

Alexa+ is highly personalized—and gives you opportunities to personalize further. She knows what you’ve bought, what you’ve listened to, the videos you’ve watched, the address you ship things to, and how you like to pay—but you can also ask her to remember things that will make the experience more useful for you. You can tell her things like family recipes, important dates, facts, dietary preferences, and more—and she can apply that knowledge to take useful action. For example, if you are planning a dinner for the family, Alexa+ can remember that you love pizza, your daughter is vegetarian, and your partner is gluten-free, to suggest a recipe or restaurant.

She’s also the world’s best, most personalized AI assistant for shopping—both on Echo devices and directly on the Amazon website and app with Alexa for Shopping. Customers can use Alexa for Shopping to ask shopping questions, research products, create personalized shopping guides for big purchases, get category and product insights, generate dynamic product comparisons, view up to a full year of price history, and automate deal-finding, cart-building, and routine purchases based on personalized insights.

Alexa+ is there when you need her, and fades into the background when you don’t

The new Alexa is like having an assistant available to help any time you want—she’s there when you need her, and disappears when you don’t. Alexa+ is also proactive when it’s important—like suggesting you start your commute early when there’s heavy traffic, or telling you a gift you wanted to buy is on sale.

Alexa+ manages your home

There are over 600 million Alexa devices out there today, which customers already use to play music, watch videos, and manage their smart homes. All these capabilities are meaningfully better with Alexa+, and come together to create a much smarter and more capable home experience.

For example, you could be eating dinner in the kitchen and tell Alexa you want to watch The Boys on your Fire TV in the living room so she can set it up for you there; you can move music to different speakers around your home; and you can use Ring to see if your package has been delivered or if anyone has walked the dog. You can even create custom Routines entirely by voice, combining multiple actions—like adjusting lights, playing music, and sharing the weather forecast—without ever opening the app.

Alexa+ will be available everywhere you are

Alexa is available wherever you need her—whether you’re at home, in the office, or on the go. Customers can now access Alexa+ in the Alexa mobile app (available in the Apple App Store and Google Play store) or through the web on Alexa.com. From there, you can find fast answers, dive into in-depth topics, generate content, build travel plans, and enjoy the power and organization of Alexa+ on the go.

Alexa+ is also available on Fire TV and in the Amazon Music app. On Fire TV, you can ask Alexa for a show like the one you binged last weekend or about an actor’s background, find specific scenes in your favorite movies—or even ask her to find player stats and scores during live sports. On Amazon Music, you can engage in natural dialogue that mirrors talking with a knowledgeable friend about music. For example, you could ask "what's that popular Doja Cat song that was recently released?" or even ask Alexa to recommend music for dinner parties that won’t overpower the conversation.

You can start a conversation with Alexa+ on your Echo device or Fire TV, continue on the go with your phone or in the car, and pick it up on your computer—Alexa+ remembers the context, and can continue the conversation across any of your endpoints.

Alexa+ has deep knowledge

We've infused cutting-edge LLMs with Alexa's vast knowledge base, creating a meaningfully smarter AI assistant that never stops learning. But it’s not just about knowing a lot of things, it’s about deeply understanding and bringing it all together into an accurate and real-time response—and Alexa+ does that, whether you know what you’re looking for (“What is the lowest point in any ocean on earth?”) or just have a half-formed question or idea (“What’s the song that Bradley Cooper sings at the start of that country music movie?”).

You can also add to her knowledge by sharing documents, emails, photos, and messages—via a desktop browser, the mobile app, or even via email—for Alexa to remember, summarize, or take action on. For example, you could send a picture of a live music schedule, and have Alexa add the details to your calendar; upload study materials and ask Alexa to turn them into a quiz; or forward emails from the kids’ school to Alexa, then say, “Add all early dismissals to my calendar,” or, “Remind me what days I’m volunteering in the classroom.”

Alexa+ is built with privacy and security in mind

We built Alexa+ the same way we do any Amazon product—we set out to create something we think customers will love, while also designing it to protect their privacy and security, and provide them with the transparency and control they expect from Amazon. For example, we centralize important information such as your interactions with Alexa+ and various settings into the Alexa Privacy dashboard. Built on the secure infrastructure of AWS, Alexa+ brings world-class privacy and security protection to your everyday interactions.

How much is Alexa+?

Alexa+ costs $19.99 per month, but all Amazon Prime members get it for free. Alexa+ builds on the tremendous value members were already enjoying, including record-fast delivery speeds and free delivery on more than 300 million items—tens of millions which can be delivered the same or next day—exclusive deals and shopping events like Prime Day, entertainment like Prime Video and Amazon Music, as well as savings on groceries, prescription medication, gas, and Grubhub+. Prime is a better value than ever.

Where is Alexa+ available?

Alexa+ is now available to all customers in the U.S. and Canada. Alexa+ is currently available in early access in Brazil, the UK, Mexico, Italy, Spain, Germany, Austria, and France, with additional countries to come.

(Alexa+ feature availability varies by region)