Earlier this year, Panasonic announced a global collaboration with Amazon that new Panasonic smart TVs will carry Fire TV as their operating system starting this year. Now, for the first time in 10 years, Panasonic smart TVs will be available to U.S. customers with the introduction of a new lineup of OLED and mini-LED smart TVs with Fire TV built in: the Z95A OLED TV (65 inches), the Z85A OLED TV (65 and 55 inches), and the W95A mini-LED series (55, 65, 75, 85 inches).
"We're excited to expand our collaboration with Panasonic—combining their outstanding picture quality together with Fire TV's content-forward streaming experience—to U.S. customers," said Daniel Rausch, VP of Alexa and Fire TV at Amazon. "This new lineup offers OLED and Mini LED displays—firsts for Fire TV built in—as well as the immersive Fire TV Ambient Experience. Customers in other countries have been loving the brilliant display, seamless Alexa integration, and impressive audio these smart TVs offer. We look forward to bringing this premium viewing experience to even more customers."
Here’s what you can expect:
Premium Fire TV experience
With Fire TV built in, Panasonic’s new OLED and mini-LED TVs will enhance how you discover and enjoy content, seamlessly integrating your favorite streaming and live TV channels, apps, and tailored recommendations on one main home screen so you can quickly find what you love without the endless scrolling.
Panasonic smart TVs transform into dynamic displays when content is not streaming with the Fire TV Ambient Experience—a first in the U.S. for smart TVs with Fire TV built in. The Ambient Experience turns the biggest screen in your home into a beautiful, always-on smart display rotating through beautiful art, personal photos, and glanceable information like calendars and reminders through customizable Alexa widgets.
Full Alexa integration
The new smart TVs feature full voice control with Alexa so you can use your voice to easily launch apps, play music, search for titles, control your smart home and more. Plus, the Z95A features far-field voice control with Alexa, so you can do all that all from across the living room without reaching for the remote.
These TVs are not just entertainment devices, but also hubs for smart home management. With Alexa built in, they feature a smart home dashboard, enabling users to conveniently monitor and control their connected home ecosystem.
Cinema-quality viewing
A brand-new processor in the Z95A model means you can expect a top-quality viewing experience. This new processor elevates streaming picture clarity, by combining artificial intelligence (AI) and mathematical models for crisp, natural images, and superior streaming noise reduction.
All sets also support Dolby Vision IQ Precision Detail, a picture enhancement system that aims to reveal extra details. It is an advancement on Dolby Vision IQ and operates by adjusting the light levels in each area of the screen to draw out more detail, without boosting the brightness to a point where the image looks washed out.
Plus, these TVs are one of the world's first OLED TVs to deliver a 144Hz refresh rate, making it great for gamers seeking a competitive edge. The new OLED TVs support True Game Mode, a picture pre-set specifically tailored to enhance color accuracy, offering players a cinematic and authentic visual journey in their gaming.
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