How to get Alexa Plus free with Prime membership

Key takeaways

Alexa+ is now available in the U.S. for $19.99 per month and included at no additional cost to Prime members.
A free tier lets non-Prime members in the U.S. try the Alexa+ chat experience via Alexa.com and the Alexa app.
Alexa+ is available on Alexa-enabled devices, Alexa.com, and the Alexa app—and will continue to get even smarter, faster, and more capable.

Last year, we began the Early Access program for Alexa+, our next-generation assistant powered by generative AI.

Alexa+ builds on what customers have always loved about Alexa, but it's also completely new and significantly more capable—it's smarter, more conversational, more personalized, and can get a wide range of things done on your behalf.

The response from customers has been inspiring—millions quickly reached out asking for access, and over time, tens of millions joined our Early Access program.

Throughout Early Access, customers gave us valuable feedback that helped shape Alexa+ into what it is today. The biggest takeaway? Customers continue to rely on Alexa as they always did, but they're also embracing that this is not the same old Alexa.

Now, Alexa+ is available to all U.S. customers.

What is Alexa+

Alexa+ is built on an entirely new architecture powered by large language models—from both Amazon Nova and Anthropic.

It's significantly more powerful than the Alexa customers already know, and people are using it in completely new ways. They've moved from simple, formulaic requests to much deeper, more complex interactions—and they're interacting with Alexa+ more than twice as much overall.

Customers can:

Explore complex topics: Whether it's discussing the news of the day or settling dinner table debates, customers can have ongoing conversations with Alexa that sometimes span days—because Alexa+ can remember context.
Use Alexa+ in more places: Customers can chat on the go in the Alexa app, and do deeper research, planning, and content generation at Alexa.com.
Get complex tasks done: With Alexa+'s agentic capabilities, customers can order takeout, find restaurants and make reservations, book a ride, or schedule services like home repairs.
Automate their homes in new ways: Customers can pair Alexa+ with Ring cameras to alert them to unusual patterns, email school schedules to Alexa+ and have them automatically added to the family calendar, and get homework help at Alexa.com.

It’s still early, but what’s clear is Alexa+ is making life easier and more delightful for customers.

Is Alexa+ free?

Yes, Alexa+ is free for Prime members. Customers without Prime can try Alexa+ for free at Alexa.com and in the Alexa app, or get the full Alexa+ experience with a $19.99 per month subscription.

Here is a full breakdown of how to access Alexa+:

Alexa+ for Prime—free, unlimited: Prime members get unlimited access to the full Alexa+ experience—across all Alexa-enabled devices, Alexa.com, and the Alexa app—for the whole household, at no additional cost. Alexa+ also helps members get the most out of Prime benefits like Amazon Photos, Prime Video, and Amazon Music.
Alexa+ chat—free, no Prime required: All customers—including those without Prime—can try Alexa+ through a free text-based chat experience at Alexa.com and in the Alexa app—ideal for quick answers, planning, research, and exploring new topics. Access to the free Alexa+ experience will be limited based on use.
Alexa+ subscription (without Prime)—$19.99 per month, unlimited: For unlimited access without Prime, customers can subscribe to Alexa+ for $19.99 per month. The full set of capabilities is available to the whole household across Alexa-enabled devices, Alexa.com, and the Alexa app.

No matter how customers choose to access Alexa+, it can help them learn, stay organized, shop Amazon and beyond, book reservations, coordinate family calendars, meal plan, and much more.

How to start using Alexa+

Woman in kitchen looking at Alexa+ smart display showing recipes and meal planning

Prime members can start by saying, "Alexa, upgrade to Alexa+" or by logging into their Amazon account at Alexa.com.

To learn more about Alexa+ and sign up for Amazon Prime—or start a free 30-day trial if eligible—visit Amazon.com/AlexaPlus to enjoy the full set of benefits, including Alexa+.

Customers without Prime can start using the new free Alexa chat experience today by visiting Alexa.com.

What else comes with Amazon Prime?

Along with Alexa+, Prime provides the best value because it bundles savings, convenience, and entertainment into a single membership.

In the U.S. that includes:

More than 300 million items across more than 35 categories with free Prime shipping, including tens of millions of products available with Same-Day or One-Day Delivery.
Free Same-Day Delivery on essentials and fresh groceries on orders over $25.
Exclusive deals and shopping events like Prime Day.
Movies and live sports with Prime Video.
Music with Amazon Music.
Savings across healthcare, restaurant delivery, and fuel—and so much more.