How AWS customers are approaching generative AI with Amazon Bedrock

“We're working on this idea of, ‘How do you have human-centric or human-sensitive prompts?’ The locus of control is the person. It's not the AI. The AI might act as an advisor, but it's still your decision to make. It's up to you to decide how you want to take that recommendation and make use of it. And I think that being the focus of that partnership is essential. We can build all of this AI capability and we can build our monitors, but we don't want to take control away from the person to make the ultimate decision.” —Jack Berkowitz, chief data officer

“The potential Generative AI brings is huge and Boeing Intelligence and Analytics is excited to leverage it to transform the services we offer to our customers. We are excited to explore the API access to Foundation Models (FMs) that AWS Bedrock provides. With direct access to FMs from AWS and 3rd parties, Bedrock allows for quick and easy experimentation, development, and deployment.” —Brett Buehl, senior software and AI/ML engineer

“We believe we are at an inflection point in the life sciences industry, with the rising influence of AI to transform capabilities and reimagine everything from customer experiences and omnichannel engagement to software development and operating models. Companies that find the optimal balance of human and AI-powered services will leap ahead in every industry, and pharma is no different. Together with AWS, our goal is to bring AI across the life sciences industry, or ‘pharmatize it,’ shaping the future of digital transformation, driving value for our clients, and making a remarkable difference in the lives of patients.” —Jim Lang, CEO

“We believe that sports should be enjoyable and accessible for everyone, which is why we've designed our platform to make it easy to engage with and enjoy. Our Catch Up With Highlights feature is a great example of this philosophy. We understand that the level of play at events like the World Cup is exceptional, and we want our feature to reflect that standard.”

“To achieve this, we developed a cutting-edge AI technology to create a highlights engine that can dynamically retell the game's story in real time, highlighting key moments and events as they unfold. This ensures that our users can stay up to date with the action and experience the excitement of the game, no matter where they are. Prior to and through this journey, AWS has been a trusted partner of ours, and together, we were able to take another step forward in revolutionizing fandom with data, all while on the world’s biggest sporting stage.” —Phil Martin, vice president of Data Products and Machine Learning Strategy

“As a market leader, we are fully vested in embracing generative AI technology in our office suite to boost our users‘ productivity and improve their experience. We worked with the AWS Generative AI Innovation Center to conduct comprehensive tests for various office application scenarios using Amazon Bedrock and are very pleased with its model performance. We are looking forward to integrating Amazon Bedrock services into our products for production testing. We expect many positive business outcomes from this collaboration with AWS.” —Nina Zhang, global vice president

“We’ve found that CEOs should engage their CIOs in exploring opportunities for new products and business growth through generative AI. In our case, it helped to establish a working group that was fully dedicated to this exploration. It’s important to understand the technology’s limitations and to work with trusted partners to ensure data security and that large language models are up-to-date, with verifiable source material. Additionally, CEOs should consider internal applications of AI to boost productivity, efficiency, and results across departments. Ask questions like ‘How can we help sales, marketing, customer service, finance, and others?’ and, ‘Do we have the talent in the organization today to take advantage of these technologies?” —Jeff Reihl, Executive Vice President & Chief Technology Officer, LexsNexis Legal & Professional

"We have quickly moved our Scope AI assistant solution to Amazon Bedrock with Anthropic Claude, in order to give our customers the best real-time, conversational insights into their transport assets. With direct access to foundation models like Anthropic, Amazon Bedrock powers our innovation by allowing for rapid and seamless experimentation, development, and deployment.” —Ákos Maróy, chief data officer

“We are always searching for innovative organizations to partner with that will give us guidance on how to go past the norm and create the very best experiences for our customers. Partnering with the AWS Generative AI Innovation Center gives us exactly that opportunity, especially in building a winning suite of analytics and generative AI capabilities.” —Michael Vitti, senior vice president, Data and Decision Sciences

“Life-changing travel experiences don’t happen randomly. We want travelers to know that we have them covered, whether it’s their first time traveling to a new place or, if it’s a repeat visit, what are some secret spots they must experience. Providing this sort of inspiration is why we continue to tap into emerging technologies, like generative AI. Our collaboration with the AWS Generative AI Innovation Center to pilot Amazon Bedrock will accelerate our ability to experiment with generative AI in a scalable, reliable, and secure way.” —Chris Whyde, senior vice president of Engineering and Data Science at Lonely Planet

“We are extremely excited about the prospect of Amazon Bedrock and what it can mean to our business. We prioritize data integrity and security as we create applications that drive innovation for our end customers. As we continue to implement artificial intelligence in everything we do, it is important that we have good data to build our models around. With Amazon Bedrock, we are confident in its ability to create synthetic images and data to train our models in a responsible way that protects sensitive customer data and keeps us compliant with our highest standards, such as HIPAA, PII, and Hightrust.” —Ashok Shenoy, vice president of Portfolio Development

“Serasa Experian is on a journey to help consumers all over the world. Our mission is to help our citizens better manage their credit and open new opportunities for financial freedom. We are excited to see the ways Generative AI through Amazon Bedrock will bolster the services our customer support team offers and how it improves our app and website experiences. With Amazon Bedrock, we’ll be able use Generative AI to personalize the way we talk and engage with more than 82 million people in our environment.” —Henrique Coelho, executive Data & AI manager

Working with generative AI on AWS, Showpad is creating innovative solutions to help sales reps be more effective and efficient in their roles. Showpad is using services like Amazon Bedrock and Amazon SageMaker to rapidly experiment and subsequently push new models to production.

“Showpad is leveraging AI to improve how sales and marketing teams partner together in pursuit of a shared goal—closing more deals. It enables sellers to focus more time on what truly matters—bringing meaningful value to each buyer interaction. This means tailoring information and how sellers engage with buyers based on their unique needs, and ensuring that every conversation is empathetic and authentic to build trust with buyers.” —Tony Grout, chief product officer

“SunPower is eager to continue improving the experience of our customers reaching out to our contact center. Generative AI’s potential to quickly understand and diagnose issues will help our support representatives find resolutions for our customers quickly and efficiently. SunPower is excited to leverage Amazon Bedrock to scale our customer care solution.” —Kumar Brahnmath, executive vice president of Software

“We’re at an inflection point similar to when the internet first arrived. Back then, instead of walking into a branch, you could suddenly check your savings account while on vacation. The reality today though is we still spend a lot of time on the phone, over email, or trying to figure out complicated apps that are one size fits all. The AI-era will unlock the attentiveness of that personal banker from the analog age, combined with the breadth of products and services from the digital age to personalize customer experiences in a way we’ve never seen before. At Twilio, we’re excited to lead that transformation.” —Alex Millet, senior director of Product Management

Learn more about building with generative AI on AWS and the AWS Generative AI Innovation Center, a new program to help customers successfully build and deploy generative AI solutions.