Prime Day 2018: by the numbers

17 countries participated in Prime Day, with customers in Australia, Japan, SIngapore, China, India, Belgium, Netherlands, Luxembourg, Germany, Austria, France, Italy, Spain, The U.S., U.K., Canada, and Mexico shopping on Prime Day.

More than 100 million products during Prime Day purchased. Best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot.

Amazon welcomed more new Prime members on July 16 than any previous day in Amazon history.

Customers purchased millions of Fire TV devices on Amazon globally during Prime Day, which was also the biggest event ever for Echo devices with screens, Echo Show and Echo Spot.

July 16 was the best day ever for Fire TV devices and Kindle e-readers on Amazon globally.

Small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day.

On July 17 more than a million smart home devices were purchased by customers in the U.S., making it the biggest sales day for smart home devices in Amazon history,

Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs, and computer accessories, Apparel and Kitchen products.

For the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. Members saved millions of dollars at Whole Foods Market with Prime Day deals, the best-selling deal was organic strawberries.

Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.

Prime Day was the best event ever for Amazon devices for kids, including Echo Dot Kids Edition, Fire 7 Kids Edition tablet, and Fire HD 8 Kids Edition tablet.