Counterfeit is one of the few crimes specifically prohibited by the U.S. Constitution, yet bad actors are undeterred and continue to push their products through online and physical stores, harming both consumers and the retail companies that serve them.
In 2022, Amazon invested over $1.2 billion and had more than 15,000 employees fighting fraud and abuse, including counterfeit. Over the last three years, our actions decreased bad actor account creation attempts from 6 million in 2020 to 2.5 million in 2021 and, finally, 800,000 in 2022.
Amazon supports and lobbies for U.S. federal policies that make intellectual property violations crimes with meaningful penalties, and for law enforcement to have resources to appropriately prosecute these crimes. We also support a requirement that every package imported into the U.S. clearly identify the person or entity responsible for shipping the product.
Learn more about our commitment to stop counterfeiters
A blueprint for private and public sector partnership to stop counterfeitersA year after its launch, the Amazon Counterfeit Crimes Unit highlights successes and outlines how government and business can work together to hold counterfeiters accountable.
4 insights from Amazon’s latest Brand Protection ReportOur third annual report shows Amazon’s continued progress toward driving counterfeit to zero—both in our store and across the retail industry.
Amazon backs all products in its store with new A-to-z GuaranteeAmazon helps resolve personal injury and property damage claims up to $1 million. The longstanding A-to-z Guarantee protects you when you buy items that are sold and fulfilled by a third-party seller.
Amazon supports the U.S. House version of the INFORM Act
Our services
Amazon Project ZeroProject Zero leverages the combined strengths of Amazon and brands to drive counterfeits to zero.
Amazon Counterfeit Crimes UnitAmazon Counterfeit Crimes Unit works with brands, law enforcement, and customers across the globe to stop bad actors and to hold them accountable.
TransparencyTransparency is a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers.
