Our position
The retail industry around the world is extraordinarily competitive. Customers shop across many retailers every day, in every format, and about 80% of purchasing still occurs in physical stores. At Amazon, we know that to compete we must continually innovate on behalf of our customers.
By staying focused on innovation to benefit customers, we enhance customer experiences—not only in our stores—but across the industry as we chart the way for other retailers to adopt similar innovations. For example, when Amazon became the first retailer to open its store to third-party sellers to sell alongside Amazon’s own offerings, other retailers followed suit, increasing selection and competitive pricing for all customers. And as Amazon built out its fulfillment network to deliver products quickly, other major retailers began investing in their own logistics networks to enhance customer service. Amazon has invested billions in innovations to support our third-party selling partners, creating a remarkable record of success for sellers on Amazon.
With so many options for customers to choose from, remaining competitive in the retail industry requires earning the trust of customers every day. Amazon will continue to innovate and raise the standards for service and convenience for customers and small and medium-sized businesses that sell in Amazon's store.
The retail industry around the world is extraordinarily competitive. Customers shop across many retailers every day, in every format, and about 80% of purchasing still occurs in physical stores. At Amazon, we know that to compete we must continually innovate on behalf of our customers.
By staying focused on innovation to benefit customers, we enhance customer experiences—not only in our stores—but across the industry as we chart the way for other retailers to adopt similar innovations. For example, when Amazon became the first retailer to open its store to third-party sellers to sell alongside Amazon’s own offerings, other retailers followed suit, increasing selection and competitive pricing for all customers. And as Amazon built out its fulfillment network to deliver products quickly, other major retailers began investing in their own logistics networks to enhance customer service. Amazon has invested billions in innovations to support our third-party selling partners, creating a remarkable record of success for sellers on Amazon.
With so many options for customers to choose from, remaining competitive in the retail industry requires earning the trust of customers every day. Amazon will continue to innovate and raise the standards for service and convenience for customers and small and medium-sized businesses that sell in Amazon's store.
Company statements
Over the last several years, we’ve engaged cooperatively with the U.S. Federal Trade Commission (FTC) during a broad-ranging investigation of our business. It was our hope the agency would recognize that Amazon’s innovations and customer-centric focus have benefited American consumers through low prices and increased competition in the already competitive retail industry.
The lawsuit filed by the FTC today is wrong on the facts and the law, and we look forward to making that case in court. Read Amazon’s full statement.
The FTC’s contentions are baseless, and the agency has a complete picture of Amazon’s decision-making on the issues in the case. Read Amazon’s full statement.
How Amazon works
One thing we’ve learned about customers over the years is the importance they place on delivery speed. The faster we can get products to customers, the more likely they are to buy them.
Amazon aims to provide the best shopping experience by offering the lowest prices across Earth’s largest selection.
Amazon’s fulfillment network provides customers with fast, low-cost, reliable delivery while creating opportunities for independent sellers to lower costs, increase sales, and grow their businesses.
Through alternative delivery models (such as on-foot, Amazon Hub Delivery and e-bikes), Amazon packages reach customers in big cities.
Important legal docs
The U.S. Federal Trade Commission filed an antitrust lawsuit against Amazon on September 26, 2023. The case was filed in the U.S. District Court for the Western District of Washington. The case number is 2:23-cv-01495-JHC.
Company facts and figures
In 2023, independent sellers in the U.S. grew sales to more than 4.5 billion items—an average of selling 8,600 items every minute—and averaged more than $250,000 in annual sales.
Amazon’s senior leadership team, or S-team for short, comprises 29 members.
Amazon sellers
Business owners choose to sell in the Amazon store because it’s a great value, with access to powerful tools, services, and programs to drive their business growth—and at a cost that is typically lower than their alternatives.
Independent sellers have a compelling opportunity to grow their business with Amazon, and Amazon continues to foster that relationship by inventing and innovating on their behalf.
Leveraging Gen AI learnings, Amazon is empowering sellers with new Enhance My Listing tool to make listing optimization effortless and effective.
Media requests can be emailed to amazon-pr@amazon.com. This inbox is monitored to ensure (media only) requests are sent to the correct team.
