Customers
Rankings
- No. 1 Lowest-priced Retailer, Profitero, 2023, seven years running
- No. 1 Top Shopping Website & No. 5 Top Beauty Destination among Teens, Piper Sandler's Generation Z Survey, 2021-2022
- No. 2 American Customer Satisfaction Index Internet Retail Category, 2023—Ranked in the top 5 of the Internal Retail category, over twenty years running.
- No. 2 Brand Finance Global 500: World’s Most Valuable Brand, 2022—Ranked in the top 10, eleven years running.
- No. 3 Fortune World’s Most Admired Companies, 2024—Ranked in the top 3, eight years running.
- No. 3 Interbrand Best Global Brand, 2022—Ranked in the top 5, six years running.
- No. 3 Boston Consulting Group’s Most Innovative Companies, 2023—Ranked in the top 10, twelve years running.
- No. 3 Most Trusted Brands in the U.S., No. 1 among Tech Brands by Morning Consult, 2023
- Top 3 on Comparably’s Best Brands Survey according to Millennials and Gen Z, 2022
- No. 4 Kantar BrandZ Most Valuable Global Brand, 2023—Ranked in the top 4, five years running.
- YouGov Best Global Brands, 2021—Ranked in the top 7, two years running.
- JUST Capital JUST 100 Ranking of America's Most JUST Companies, 2018-2021, 2023
- The Axios Harris Poll 100, 2023—Ranked in the top 10, fifteen years running.
- MBLM Brand Intimacy Rankings and Brand Intimacy COVID Rankings in Retail, 2020—Ranked in the top 4, two years running.
- TIME Magazine's TIME100 Most Influential Companies, 2024
- Fortune's America's Most Innovative Companies, 2024
- Fast Company's Most Innovative Companies in North America, for Amazon Bedrock, 2024
- TIME Magazine's TIME100 Most Influential Companies, 2022
- Top 10 Fordham University’s American Innovation Index, 2018-2020
- Disability Smart Technology Award, Business Disability Forum, 2023