woman in a technology lab is standing over a table, working with electronics

Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.

Learn more about us

Two warehouse workers smiling. One woman looks on as the other is being trained on a new tool

We invest in the success of our employees

Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Safety-equipped personnel inspecting warehouse machinery
Amazon’s safety performance continues to improve year over year
Our goal is to have the safest workplaces in our industries, and we’re making measurable progress—the injuries that require more than basic first aid are down 34% over the past five years.
Workplace
Mar. 13
Hand over Amazon One palm scanning device on wooden surface
Amazon One rolls out at NYU Langone Health facilities to improve check-in for millions of patients
Largest-ever third-party customer deployment of Amazon One works to make check-ins faster and easier.
AWS
Mar. 3
Alexa partner expert logos
How Amazon rebuilt Alexa with generative AI
Inventing Alexa+ required a series of technical breakthroughs, from getting LLMs to orchestrate APIs reliably to creating all-new agentic capabilities.
Devices
Feb. 26
Alexa+ logo
Introducing Alexa+, the next generation of Alexa
Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Devices
Feb. 26
Six actors who played James Bond in tuxedos, black and white portrait
Amazon MGM Studios announces new joint venture with Michael G. Wilson and Barbara Broccoli for James Bond franchise rights
Amazon MGM Studios, Michael G. Wilson, and Barbara Broccoli today announced that they have formed a new joint venture to house the James Bond intellectual property rights, and those parties will remain co-owners of the franchise. Under the terms of the new venture, Amazon MGM Studios will gain creative control of the James Bond franchise following closing of the transaction.
Company news
Feb. 20
Amazon search interface with workout shoe product image, and site exit prompt
Helping customers discover even more selection on Amazon
We’re experimenting with helping customers find products from other brands’ sites when they search in the Amazon Shopping app.
Retail
Feb. 11
Four diverse scenes showcasing AWS logo illuminated at tech event, a packed MetLife Stadium during NFL game, Amazon Nova introduction with AI-generated dinosaur in teacup, and Wind turbines on rolling hills.
Amazon Q4 earnings: Here’s what you need to know
Amazon announced financial results for Q4 2024. Check out highlights from the quarter.
Company news
Feb. 6
Doug Herrington CEO of Worldwide Amazon Stores greets employees in Amazon facility
Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees
Amazon delivered over 9 billion items the same or next day around the world last year, and Prime members globally saved nearly $95 billion on fast, free delivery.
Retail
Feb. 4